If you’ve met your contact before, or have been introduced by an industry contact, then mention it in a more in-depth way than in your subject line. You can introduce yourself properly once your lead has responded. The goal isn’t to sell you, it’s to sell your solution, so a simple explanation consisting of your name, position, company and solution is all they need for now. When introducing yourself, you need to think about what your prospect needs to know about you. “Dear Mr/Ms X” is appropriate for more traditional industries, such as universities, banking, government and financial institutions, but might sound odd in a more modern style of business. You’ll need to know how formal to make your greeting. Next comes the introduction, which, like the subject line, should be to the point. The only job of the subject line is to get the email opened, so focus on that by being clear about what you can do for your specific lead.įinally, if you’ve already met or been introduced to your lead by an industry contact, then using that information here is a great way to boost your chances of having your email opened. You don’t want to muddy the water with extra calls to action here either. Get to the point, use your lead’s name and let them know why you’re making contact. Instead, try to keep your subject line short and sweet. You don’t want to be mysterious or vague when reaching out for the first time, as you’ll just sound like the subject line of a bulk email. Even using your lead’s name in the subject line increases open rates by 26%. You need to appeal to your lead and address their pain point, while also encouraging them to open the email to find out more. Your email’s personalization should begin here. These help them decide whether they open your message or throw it in the trash. The most important part of your introductory email, your cold email subject lines, are what your leads see first. What does a business introduction email look like?Įach introductory email you send will be different, but they should all follow a similar structure. The way you stand out, therefore, is by giving your leads something they can’t ignore. So why should your leads expect any different? We’re bombarded with constant distractions in our inboxes and we’ve become very good at tuning out the noise. If you receive an email from a source you don’t recognize, with a generic subject line that makes no effort to appeal to you and your specific issues, chances are it’s going to be ignored or discarded. It’s important to remember that your leads are just like you. With a message personalized to each specific lead, you’ll stand a far greater chance of making a positive impression than sending bulk emails. Personalization will help you get your company introduction emails to where they need to be and increase open rates. You’ll see a dramatic increase in the success of your introductory emails by making a great first impression. Without a great strategy to entice your leads to open your introductory email, your emails will written off as spam and you may even fall foul of GDPR.īut don’t worry once you know how to pitch your business introduction emails, you won’t have to worry about any of the repercussions of bad email marketing practices. One of the most difficult parts of the sales process is reaching out to your prospects with a business introduction email.
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